- The Power of Strategic Communications
Strategic communications help organizations and their key audiences communicate across the right channels and with the right effect. To succeed, communications professionals need to think creatively about what will resonate with their audiences and use the right tools and media to reach them and have an impact.
This course will help you to build comprehensive, integrated communications strategies that will drive your brand or organization and achieve results.
Date: 08/12/2019
- Audience-Driven Narratives that Work
Successful communicators understand what motivates and drives audiences. To be impactful, they develop stories that are relevant and powerful enough to start, spread and sustain conversations over the right media. This course will show you the world from your audience’s eyes, helping you develop messages that inspire action.
You will craft stories and narratives that motivate, learn to use visuals that take your communications programs further and you will explore how to adapt messages and stories to different demographics, communities and generations to achieve the greatest impact.
Date: 08/13/2019
- Next-Level Social: Engaging Your Digital Audience
Digital and social media helps drive every successful communication effort. Leveraging, listening and responding can spell the difference between success and failure — for individuals and organizations.
In this course, you will learn to create digital strategies that fortify communications programs and support organizational goals. Instructors will show how social media reveals the audience’s needs and motivations and how leading organizations leverage employees, influencers, customers and constituents to drive real ROI.
Date: 08/14/2019
- Using the Media to Tell Your Story
The media landscape is powered by a fast-paced, 24/7 news cycle, and anyone with an internet connection can broadcast news. Strategic communicators need to understand what drives reporters today and how to break through the noise to tell your story.
In this course, you will learn how to tell your story, share news and build relationships with the media. You will learn key techniques for media interviews, which will then be tested through a video-taped interview. Exploring the art and importance of creating editorial calendars and the tools with which professionals reach out to share their stories will also be covered.
Date: 08/15/2019
- Surviving Crises - and Turning Them into Opportunities
Unfortunately, at some point something will go wrong, and the public — your community, your customers and constituents, traditional media reporters and social media commenters — will take notice. Handled badly, such incidents can be catastrophic; handled well, you can mitigate damage and even create opportunities for your organization.
This course covers new ways of preparing for crises, getting ahead of news blasts and creating narratives before they are created for you. Instructors will discuss the imperatives and values that should drive an organization in crisis, as well as key components of crisis management plans and ways to implement and practice them. The course will feature a full-scale crisis simulation to demonstrate what such situations entail.
Date: 08/16/2019
The University of Texas Testing and Evaluation Services
